EDITORS OF CHILLE NEW YORK
Mar 20, 2019
High End Street Wear is now ‘Our Wear,’ as INXX expands its Asian Vibe into the US Marketplace
Asian fashion icon Yosuke Kubozuka tapped as the universally fresh face of the brand
MARCH, 11, 2019. INXX, the Chinese-based brand giving a voice to the millennial generation, is now officially launching its US ecommerce site: inxx.us. Curated for global youth, INXX has created one-day sales record, with 3.5 million dollars sales generated on China’s 2018 Single day. The impressive growth of the company comes as no surprise, as the brand has set its sight on fusing the major fashions of worldwide street trends.
At the convergence of culture and technology, INXX has found extreme growth within the Asian market, uniting inspired fads with high street fashion. The brand’s latest SS19 collection continues to exemplify its vivid blended persona, which is rooted in Chinese heritage and grown in American streets. The INXX mantra “X with attitude” highlights the company’s mission of fully exploring the meaning of contemporary self-expression.
Renowned actor and musician Yosuke Kubozuka fully encapsulates the INXX experience. Noted for ushering the Supreme high end street wear trend into Asia, Kubozuka has since been recognized as a universal fashion icon. As INXX ambassador, he exemplifies innovation and edginess through his own refined lifestyle, making him the ideal public figure to bring the brand’s sleek Asian look to the West.
INXX made its 2017 debut with a presentation on Vfiles, in its showcase on New York Fashion Week SS19, INXX blended craftsmanship with underground urban street aesthetic by using a unique combination of tie-dye and heavy washed denim. The clothing made a striking statement with its contrast between bright colors and sharp urban composition, and the newest collection left a bold impact on beholders. Through its mix of surreal grungy graphics and inimitable design detail, the collection achieved a look without boundaries. Elements such as an ancient totem graphic T and heavy washed vintage coat bridged the gap between Chinese culture and street wear silhouettes.
Today, INXX and brand ambassador Yosuke Kubozuka have come together in making the 2019 S/S collection, with the creative chemistry elevating the design to a new frontier in fashion. The actor and musician expressed his talent throughout this series, collaborating with the brand and contributing his take on innovative trends. His influence in the design process greatly shaped the series' aesthetic, as he advanced the traditional aspects of Chinese environment into urban fashion. Creating alongside INXX designers, Kubozuka's own structured sense of style fosters the unique character of the brand and represents the ideals of contemporary youth culture. Fearless, independent, and vibrant, the spirit of the brand is reflected in Kubozuka's own modern style.
The INXX vision is to create truly multicultural style. By keeping roots in its blended Asian streetwear background, the brand has been able to forge a strong identity while growing into new markets. “We want to open up to a broader market and develop more forward-looking and global design paths while forming our own symbols,” comments INXX co-founder Henry Mao. INXX is focused on incorporating traditional Eastern elements into new Western shapes with each multidimensional piece. Made for the style-conscious, the clothing is centered on experimental originality. INXX aims to become the link between Western and Chinese exchanges, bringing its consumers a global pop culture lifestyle. The future for INXX is as dynamic as its inspiration, as it continues with each season to represent emerging subcultures and undefined beauty in new ways. More than a brand of clothing, INXX is a unique look into the future. With each season, “X with attitude” embraces the unknown and continues to go beyond what is expected.